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YourChoice Therapeutics
  -    -  YourChoice Therapeutics

YourChoice Therapeutics

Born out of a laboratory of UC Berkeley, YourChoice Therapeutics develops and advances non-hormonal contraceptives. They provide choices for women and men, a broader spectrum of family planning products for their various needs throughout their whole life. They empower women, men and couples to find a solution for their body. When they want, where they want, and how they want it.

Together with the help of YourChoice team, we created a visual identity that reflect this optimistic name and objective, while challenging the industry convention of “inaccessible science.”

The result is a sophisticated brand that is equally serious and human, that marks the launch YourChoice Therapeutics into their new round of funding. An iconic mark, powerful color palette, and expressive typographic system laid the foundation of the brand. Intimate photography of real people and retro photography brought a personal touch to expand the visual system.

Role: Brand Designer

As YourChoice Therapeutics team was getting ready for a new round of founding, I designed a custom Powerpoint template showing them how to use their typography, color palette and new branding. Three data visualization template graphs were also created to give them the opportunity to showcase their data & numbers to potential investors.