Together with the help of YourChoice team, we created a visual identity that reflect this optimistic name and objective, while challenging the industry convention of “inaccessible science.”
The result is a sophisticated brand that is equally serious and human, that marks the launch YourChoice Therapeutics into their new round of funding. An iconic mark, powerful color palette, and expressive typographic system laid the foundation of the brand. Intimate photography of real people and retro photography brought a personal touch to expand the visual system.
