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The Ideas Report 2020
  -    -  The Ideas Report 2020

The Ideas Report 2020

For the third annual Ideas Report, WeTransfer asked 35,000 people how a global pandemic affected their creativity.⁠ Five artists reflected on how they made it through the year themselves and I was asked to create 5 data illustrations and hero images to accompany these texts.

Art Direction

A little splash of paint

Creativity is quirky, fluid and surprising,
Like a blurb of paint on a white page,
so why not use it as the main medium
to communicate data?

Quarantine Feels

Collage Art

I wanted to embody the creatives who
took the time to answer the survey,
of all ages, origins, and backgrounds.
I chose to merge the paintings with black
and white photography of people or
part of people in whimsical collages.

Heroes & Social Media

For WePresent's website, I also created custom hero images with additional paint elements and social media formats for their online communication.

The Campaign

WeTransfer displayed the data visualization on all their social media channels: Instagram & Twitter.
They created a special page dedicated to the 5 essays and visuals of this series.